Less Than Kosher – Receiving Audience Award at the TJFF
Another film we have had the honour of working on was “Less Than Kosher,” a recent festival winner.
The magic of cinema lies in its ability to transport audiences into diverse worlds, cultures, and experiences. One such film that achieved this with great success is "Less Than Kosher," a captivating gem that received the esteemed Audience Award at the Toronto Jewish Film Festival. This heartwarming and authentic tale takes viewers on a touching journey that explores the complexities of identity, family, and tradition. In this post we celebrate the triumph of "Less Than Kosher" and discover why it resonated so deeply with audiences at the prestigious festival.
At its core, "Less Than Kosher" is a compelling family drama that artfully weaves humor, heart, and poignant storytelling. The story revolves around Viv, once a promising young singer at 20, now finds herself at 30, with a struggling music career that has led her back to her mother's basement. However, her life takes an unexpected turn when she serendipitously becomes a Cantor at her family's synagogue, despite considering herself a "Bad Jew." This newfound role catapults her into a whirlwind of illicit affairs, drug experiences, tense family conflicts, self-discovery, and a fusion of modern Jewish wit and Hebrew Electro-Pop.
The Audience Award at the Toronto Jewish Film Festival is a testament to the film's ability to resonate deeply with viewers from all walks of life. "Less Than Kosher" struck a chord with its portrayal of relatable and multifaceted characters, each struggling to find a balance between their roots and their individuality. This prestigious accolade highlights the film's ability to foster meaningful connections with its audience, transcending cultural boundaries and touching the hearts of viewers globally. The festival's attendees found solace and joy in "Less Than Kosher," making it an unforgettable cinematic experience that left a lasting impression.
Overall, it was the big winner at the TJFF. The film was named “The Chosen Film” and scooped the prize as the favourite film of the festival as voted by the audience. The Canadian film directed by Daniel Rosenberg had its world premiere as one of TJFF's centrepiece spotlights.